Amazon store offers a way for small and medium sized business to sell products directly through Amazon.
It provides a separate section where it highlights small business, features curated collections of unique products and provides a platform for an online small business experience.
Creating a Store is free. Stores are available for sellers enrolled in the Amazon Brand Registry, vendors, and agencies. You do not need to advertise on Amazon to create a Store.
Through Amazon Stores, customers can unveil and learn about more brands as well as their product selections. A “Store” enables a brand to create a dedicated & rich shopping experience and increases engagement.
A brand can enhance its customer experience by enhancing its business-related metrics like traffic, sales, and engagement over time.